Campus Promotions Inc. is a new product development company headquartered in London, Ontario, Canada, family owned and operated by Peter "Rusty" Luchak and his daughter, Laura.

Peter “Rusty” Luchak decided to form Campus Promotions in 1982. One day, many years later, after completing a master’s in philosophy, Rusty’s millennial daughter, Laura, joined the family business and the two embarked on a 1000-day journey to see what they could do together. Naturally, Rusty and Laura have two very different approaches—old school, and new school—which turned out to not be such a bad thing, as the two found a happy medium between their seemingly polar perspectives...

The Crafty Can Cooler™ (C3) is a reinvention of the beverage insulator (around since the 1980s) that is practical, fun and now, interactive. A product that keeps your drink cold, your hands dry AND lets you communicate a special message or pattern. The end user can now do things like telling their crush “you’re cute” with a simple roll-down function, or let their friends know to “call me a cab” when they’ve had enough for the night. 

Our Process

Movements like PRIDE can reveal a hidden rainbow flag, or a university could unveil important messages like “let’s talk about mental health”. Fans of a sports team can show off their favorite player, or a company can display their unique mantra. The C3 can be cheeky, cute, political or imperative. It can be anything for anyone, and it can hold together uniform entities like teams or schools while allowing there to be unique, individual variations within them. 

For example, there could be 10 Toronto Maple Leafs coolers which look identical, but all reveal different players when the rim is rolled down. The C3 is the perfect synthesis of Rusty’s old school values and Laura’s new school thinking… it’s the same classic thing, just different. It’s a familiar design…with a twist. It’s practical and interpersonal! AND it’s about to go global! With other products and extensions already up their sleeves, they’ve got big plans for a big market. So, watch out world – they’re coming for you!

If you’re interested in working together, we are looking to connect with both customers and partners to create opportunities that help us move closer to our ultimate goal of making the world a better place to drink!

Cheers,

Laura and Rusty