London, ON – April 14, 2020 – Increased competition in the marketplace means a greater need for garnering the attention of prospective customers by standing out and differentiating oneself. Developed by the creative minds at Campus Promotions Inc., a newly innovative approach to the beverage coolers will change your perception of what a beverage cooler should be.

The Crafty Can Cooler (better known as the C3) is pleased to announce that it has been granted a utility patent for the use of symbols, on its “roll-down-the-rim function”. The granting of US utility patent #10,611,551 means that the C3 has expanded the opportunity to market a single SKU cooler that is both a tall can/small can cooler.

Click here to see the C3 in action.

Mnemonics symbols like national flags, pride flag and emojis crystalize immediate connections for people to identify with campaigns or significant events. The C3 is pleased to be able to offer greater opportunity to build on the concept of a single, multi-purpose SKU for tall can/small can coolers and other marketing applications globally.

Just in time for the Olympics, the C3 is completely customizable for the end user, meaning the channels of licensed products, promo, traditional and on-line retail will be the most interested. President Peter Luchak stresses that “the ability to use symbols in marketing transcends language and other impediments to working in a global village, which ultimately increases scale and reduces costs. We are thrilled with this most significant opportunity for the C3 product line!”

About Campus Promotions Inc. 

Campus Promotions Inc. is a family run, multi-generational new development company that moonlights as a promotional products distributor on the side, headquartered in London, Ontario. With over 30 years of experience in the industry, they create brand awareness, increases product sales and rethink conventional spending. Their focus is marketing to the young at heart, and their specialty is promotional products in the beer and university market. https://www.campuspromo.ca/

About Crafty Can Cooler

The C3 is a premium, patented beverage insulator made of high-quality neoprene which contains a secret message or pattern that is shown off when you “roll-down-the-rim”. It’s a creative cooler the works on both 12 oz and 16 oz cans that keeps hands dry and drinks cold, while also giving you something to say. It’s a familiar design... rolling out an innovative twist! https://www.craftycancooler.com/