London, ON – Increased competition in the marketplace means a greater need for garnering the attention of prospective customers by standing out and differentiating oneself. Developed by the creative minds at Campus Promotions Inc., a newly innovative approach to the beverage cooler is taking the industry by storm.

The Crafty Can Cooler (better known as the C3) is the latest innovation in beverage insulation, as its “roll-down-the-rim” function allows either an interactive drinking experience for the user, or a targeted brand message for the company. It puts the fun in functional with the 3 different ways it can be used: regularly, rolled down, or inside out. The granting of US utility patent #10183799 means that the C3 is officially ready for launch, with countries all over the world soon to follow!

Click here to see the C3 in action.

“Our original idea was to market a single product to a global market and make the world a better place to drink,” says Peter Luchak, President of Campus Promotions. “It brings a ton of excitement, anxiety, risk and reward, all wrapped into one. The C3 is a significant yet simple innovation for a product that has already been on the market for 30 years.”

The C3 is completely customizable for the end user, meaning the channels of licensed products, promo, traditional and on-line retail will be the most interested. Luchak stresses that “this is a new twist to a popular selling insulator that customers are already familiar with.”

About Campus Promotions Inc.

Campus Promotions Inc. is a family run, multi-generational new product development company that moonlights as a promotional products distributor on the side, headquartered in London, Ontario. With over 30 years experience in the industry, they create brand awareness, increases product sales and rethink conventional spending. Their focus is marketing to the young at heart, and their specialty is promotional products in the beer and university market. https://www.campuspromo.ca/

About Crafty Can Cooler

The C3 is a premium, patented beverage insulator made of high-quality neoprene which contains a secret message or pattern that is shown off when you “roll-down-the-rim”. It’s a creative cooler, that keeps hands dry and drinks cold, while also giving you something to say. It’s a familiar design... with a twist! https://www.craftycancooler.com/